This year, Mindstorm once again delivered the technology that helped the UK’s X Factor judges to choose the candidates in the X Factor show that broadcast on Saturday, September 24th, 2011 on ITV1.
Mindstorm’s Aurora interactive multi-user touch screen table was used by the judges two years ago to make the final selection of candidates during boot camp. This year, we upped the ante on a 2.2m multi-user, multi-touch, vertical Mindstorm touch screen, the Mindstorm iWall. Filming for this year’s session took place in August at Altitude 360 London at the top of Milbank Tower with breathtaking views over the Thames, the Houses of Parliament and the London Eye. Judges could not only view photos of the contestants, they could also review 250 crystal clear, high definition audition videos. The selection process involved simply dragging each contestant's video to a category until they had narrowed down the those who would make it to the next stage of boot camp - very effective, intuitive and exciting.
It is exciting to see how quickly new users grasp how to work with multi-user touch screens. By making any audition video available at their fingertips, the judges could easily make comparisons as a group - a great demonstration of the power and versatility of Mindstorm's touch screen technology.
"We found Mindstorm's iBar® on 'Youtube' and knew straight away that it was a 'must have' in our venue to add the ultra modern twist to our £4.5 million refurbishment. The iBar adds a brand new dynamic to sitting at the bar and interaction between customers and staff. The team at Mindstorm is extremely focused on ensuring that we provide a unique and fresh experience for all our customers"
Mike Langan, Owner, Rutland Hotel, Edinburgh, Scotland
"Mindstorm and BSK have the dedication to innovation!"
Peter Czische, CEO, BSK, Mexico City, Mexico
"Mindstorm is in a really exciting space pushing the boundaries of interactive solutions and both the sales and rental teams at PSCo are looking forward creating wow experiences for our target markets"
Stuart Holmes, Managing Director, PSCO
Mindstorm features on The X Factor 2011