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Mindstorm and Cognito host the first interactive surface event in the UK for the Financial Services
You are in: Home Mindstorm and Cognito host the first interactive surface event in the UK for the Financial Services
Mindstorm teamed up with Cognito, a full service communications agency working exclusively for finance and finance technology companies, to host the the first ever event in the UK dedicated to interactive multi-touch surfaces. The event, entitled "The Future of Financial Services Communication", focused on how interactive surfaces can contribute to the changing of the landscape of financial communications.
Guests to the event were able to see firsthand the technology used by Deutsche Bank at Sibos 2008 as well as seeing other ways in which the technology can be used in the business context. Leading the presentations and forum for discussion was Christoph Woerman, Head of Marketing & Communications, Global Transaction Banking, Deutsche Bank who spoke about the unique challenges of being a pioneer in deploying interactivity, and about what communication goals were aided by this new technology. Ian Carrington, Google's Head of Financial Services for Europe spoke about how communication and information is becoming pervasive and how consumers are increasingly expecting access to information wherever they go.
"We found Mindstorm's iBar® on 'Youtube' and knew straight away that it was a 'must have' in our venue to add the ultra modern twist to our £4.5 million refurbishment. The iBar adds a brand new dynamic to sitting at the bar and interaction between customers and staff. The team at Mindstorm is extremely focused on ensuring that we provide a unique and fresh experience for all our customers"
Mike Langan, Owner, Rutland Hotel, Edinburgh, Scotland
"Mindstorm and BSK have the dedication to innovation!"
Peter Czische, CEO, BSK, Mexico City, Mexico